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Copyright holders have now asked Google to remove more than 3,000,000,000 allegedly bogus links from its search engine results since it started posting records. A new stage for sure, but which is not celebrated anywhere. While Google sees this as confirmation that the DMCA process is working, copyright holders still have a lot of work to do.
Copyright owners continue to flood Google with DMCA takedown requests, asking the company to remove “pirate links” from its search results.
In recent years, the number of reported URLs has exploded, reaching all-time highs.
Since Google started reporting the volume of takedown requests in its Transparency report, the company has been told to remove more than three billion allegedly broken search results.
The frequency with which these URLs are reported has increased over the years and currently, approximately three million “pirate” URLs are submitted per day.
URLs are submitted by major rights holders including members of BPI, RIAA, and various major Hollywood studios. They target a wide variety of sites, over 1.3 million, but a few dozen “repeat offenders” cause the most problems.
File hosting service 4shared.com currently tops the list of most targeted domains with 66 million URLs, followed by the now defunct MP3 download site MP3toys.xyz and Rapidgator.net with 51 and 28 million respectively. URL.
Interestingly, the high volume of takedown notices is used as an argument for and against the DMCA process.
While Google believes the millions of URLs reported per day are a sign that the DMCA takedown process is working properly, rights holders believe the volumes are indicative of an unbeatable punch game.
According to some copyright holders, takedown efforts do little to seriously tackle piracy. Various industry groups have therefore called on governments and legislators for sweeping revisions.
Among other things, they want advanced technologies and processes to ensure that infringing content does not reappear elsewhere once it has been removed, a so-called “notify and stay” approach. Additionally, Google has often been asked to demote pirate links in search results.
British music industry group BPI, which accounts for more than 10% of all takedown requests on Google, sees this new milestone as an indicator of the efforts required for its anti-piracy activities.
“This 3 billion figure shows how hard the creative industry has to work to control their online content and how much time and resources it takes. The BPI is the world’s largest eliminator of illegal music links from Google, a third of which are on behalf of independent record companies, ”Geoff Taylor, CEO of BPI, told TF.
However, there is also progress to report. Earlier this year, BPI announced a voluntary partnership with Google and Bing to downgrade pirate content faster and more effectively for U.S. visitors.
“We now have a voluntary code of practice in place in the UK, facilitated by the government, which requires Google and Bing to work together with the BPI and other creator organizations to develop lasting solutions to the problem of illegal sites. that are gaining popularity in search listings, ”Taylor notes.
According to BPI, both Google and Bing have shown that changes to their algorithms can be effective in demoting the worst pirate sites from the top search results and they hope more will follow.
“Other intermediaries should follow suit and take more responsibility to work with creators to reduce the proliferation of illegal links and disrupt the ability of illegal sites to capture consumers and create black market businesses that kidnap. money to creators. “
Deal or not, there are still a lot of pirate links in the search results, so the BPI is still sending out millions of takedowns per month.
We have asked Google for a comment on the new milestone, but at the time of writing we have yet to hear back. In any event, the issue is sure to remain a hot topic in the months and years to come.